THE next generation Hyundai i30 was pre-released to the Ipswich public last month using virtual reality technology.
Ipswich Local Innovation Hub createsd a virtual reality experience for Hyundai across Australia.
On Friday, April 21, and in a first for Ipswich, Llewellyn Hyundai in partnership with Fire Station 101, gave Ipswich drivers the opportunity to experience the new, next-generation Hyundai i30 using virtual reality technology.
The Mayor of Ipswich, Paul Pisasale, launched the Hyundai i30 virtual world... virtually... by passing a "virtual energy ball” to Deputy Mayor Paul Tully who will use this virtual energy ball to energise the i30 world and launch the experience nationally.
Cr Tully, Chair of Fire Station 101, said: "We are excited that Fire Station 101 has contributed to the new brave world of virtual reality retail.”
Llewellyn Hyundai and Hyundai Australia worked with local Ipswich Innovation Hub Fire Station 101 and its member Immerse Academy to design and create a virtual dealership and test drive environment so prospective owners could experience everything a new motor vehicle will offer.
James Sturges, General Manager at Llewellyn Hyundai, commented: "The Hyundai i30 is a great motor vehicle with a strong connection to the Australian motoring public. Its pedigree is impeccable having won Australia's Best Car award six times.”
Mr Sturges continued: "We are always looking for ways to provide our customers with an extraordinary experience when considering the purchase of a new motor vehicle. By using virtual reality (VR) technology, we could provide the opportunity to experience the new, next generation i30, before it was released in the flesh. The combination of the reinvented i30 with VR technology and Llewellyn Hyundai all developed here in Ipswich is a great fit.”
What is virtual reality?
Virtual reality is an artificial environment that is created with software and presented to the user in such a way that the user accepts it as a real environment.
Why is VR Technology a great way to test drive a car?
By putting on the VR goggles, the image moves in one direction or zooms in or out. You will feel like you're driving in the next generation Hyundai i30, testing out the features for yourself, getting a real feel for the performance of the vehicle without stepping out onto the road.
Virtual driving - The experience without the risk!
Driving in virtual reality has real advantages when choosing your next motor vehicle. For example, if you wanted to test the Smart Sense blind spot detection feature, there is no need to perform a risky manoeuvre on the road. It can all be done safely in virtual reality'. This goes for all the other safety features like:
Autonomous emergency braking
Lane keeping assist
Smart cruise control
Rear cross traffic alert
Driver attention alert
Increase in advance high steel strength
Vehicle stability system
The New Hyundai i30 - reinvented. What do you do after you've won Australia's Best Cars award six times?
You start again. That's right, the Hyundai's award-winning small car, the Hyundai i30 has been reinvented.
So, what did the virtual drivers find when virtually driving the Hyundai i30?
Besides a deeper, richer driving experience, they could connect with the features and benefits of the vehicle in a much more meaningful way because they were able to identify the features and benefits that were applicable to their specific needs. It was a real try before you buy experience.
As for the Reinvented i30, well there is plenty to talk about. For starters, drivers have the choice of:
Three powerful engines including 120 kW GDi or the 150kW Turbo.
Satellite navigation and DAB+ Digital Radio
Eight-inch multimedia touchscreen with Apple CarPlay/Android auto capability
Wireless phone charging pad & 8 Smartsense safety technologies
Alloy wheels with Australian-developed suspension
All backed by a five-year unlimited km manufacturer's warranty and lifetime capped price servicing
Of course, the experience was not all about what's on the outside or under the bonnet. Interior features meant virtual drivers could experience:
Steering-mounted controls, giving the driver extensive control of the interior features without taking their hands off the steering wheel
Improved connectivity with bluetooth, auxiliary and USB socket access and wireless charging
The feel of a seven-speed dual clutch transmission
Front seat warming & cooling air ventilation
The Last Word - virtual reality is the
future of purchasing
Chad Renando, Community Manager Firestation 101, said: "Virtual reality is changing the way we buy, evaluate and ultimately select everything from cars to clothes.
Our members here at Fire Station are leading developers in this new space.”
Lex Van Cooten, Director Immerse Academy, added: "Creating these experiences for customers is very rewarding, but it is just the tip of what is possible in the very near future.”
You can access the VR Experience by visiting llewellynhyundai.com.au - this will be a driving experience, but not as you know it.